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The gray border surrounding the black badge is part of the badge artwork and should not be modified. Whenever one or more badges for other app platforms appear in the layout, use the preferred black badge.
Place the App Store badge first in the lineup of badges. The alternative white badge is designed to give you greater versatility and can be used when the preferred black badge appears visually heavy in the layout.
The alternative badge is suitable when only one badge appears in the layout and when it complements the colors used in the layout.
If badges for other app platforms appear in your communication, use the preferred black badge, not the alternative white badge.
The service mark App Store always appears in English. Never translate App Store or create your own localized badge. Use one App Store badge per layout or video.
Use the pre-order badge to indicate that your app is available for pre-order on the App Store. Once the app is released for download, be sure to replace the pre-order badge with the download badge in all of your marketing materials.
For more information on making your apps available for pre-order, see Offering Your Apps for Pre-Order. Use only the badge artwork provided in these guidelines.
Never use the Apple logo in place of the word Apple. For all online communications, provide a link to your app on the App Store wherever the badge is used.
Minimum clear space is equal to one-quarter the height of the badge. Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen.
Select a size that is clearly legible but not dominant in the layout. When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices.
Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. Use Apple-provided product images in all your marketing materials to display your app on the Apple devices it supports.
Always use the latest-generation product images for which your app is currently developed. If you require high-resolution product images for large-scale promotions such as outdoor advertising, please contact us and include an example of your marketing material.
References to multiple platforms and competing products can be made only in copy or with badges. Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen; cropping, tilting, or obstructing any part of the images; animating, flipping, or spinning the images; or creating buttons or icons with a product image.
You can place promotional copy or violators beside the product images, not on top of them. Use Apple product images at a size that is clearly legible at the image resolution provided.
Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and px onscreen. Maintain the correct relative product scale whenever multiple products are shown.
Focus on the experience of using your app and not on Apple product functions. Display your app on the screen as it appears when your app is running.
For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running.
Be sure to create screens using the latest operating system version. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person.
For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations.
The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon.
If your app runs full screen, you can extend your app screen image over the status bar. Status bar options are provided on different layers within the Smart Object layer.
Be sure to select the correct localized layer for the region in which your marketing communications will appear. Custom photography and video of Apple products are allowed.
Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it.
Straight-on product shots are preferred. Only show the back of a device in an authentic manner to illustrate natural use of the device.
In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app. Present the movement in a simple, clear manner.
Use straightforward transitions such as fade or dissolve. Start the app sequence with your app open. If your custom video will be used in a TV campaign, written consent and approval from Apple is required prior to broadcast.
Please submit your campaign plans and a QuickTime video of your ad. Ensure that all correspondence is in English, and provide English localization of materials if necessary.
Apple can review work-in-progress materials; however, all final materials must be approved before publication. Include Apple credit lines wherever legal information is provided.
At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below.
Maintain clear-space requirements when credit lines follow the badge. Use only the devices and colors provided.
If multiple Apple products are shown, display them in the correct relative sizes. When promoting your app, your headline and copy should focus on your app, not on Apple product features.
Use clear, simple messaging. Always include a call to action to download your app. Use Apple product names such as Apple Watch , iPhone, iPad, iPod touch , or Apple TV in a referential phrase to indicate that your app is compatible with these products.
For example, say app name for iPhone or app name for iPad , or use a phrase such as works with or compatible with. List all the Apple products that your app runs on.
When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names.
Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List.
Always use Apple product names in singular form. Modifiers such as model , device , or collection can be plural or possessive.
Never typeset Apple product names using all uppercase letters. Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters.
Always typeset touch with a lowercase t. The name iPhone , iPad , or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title.
Never use a lowercase i followed by all uppercase letters. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X,S, and R.
To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: The badge must be large enough that all of the text is legible.
The Google Play badge should be the same size or larger than other application store badges. Badges must be shown on a solid colored background or a simple background image that does not obscure the badge.
Match the badge language to the language of your marketing campaign whenever possible. Any online use of the badge must link to the Google Play store.
Use the generator below to get the HTML to include in your digital marketing. The badge can only be used to promote content available on Google Play.
Include the appropriate Google Play legal attribution when there is space in the creative. See the badge generator for localized legal attributions.
Use of the Google Play badge must be reviewed and approved by the Google Play Partner Brand team if the badge will be in: Get your badge Choose your language, deliverable type, and file type to generate your Google Play badge.
Generate a badge Language: Please enter valid URL eg. Include this HTML badge in your marketing: Any use of the Google Play name in your marketing or communications must be accompanied by a legal attribution footer stating: